Popularity of a Networking Company

Popularity is an important factor in the MLM, though often overrated. A network becomes popular while having a lot of members to promote it, and a typical wanderer would assume: the more members are in, the better must be the condition, as the people choose it among many. Now why is this assumption not necessarily true? Because not everyone actually tries to volunteer for every network available and compare the results. Most of the people join through the friends, or advertisement in the media into some network, and they feel attached and compelled to stay by their recruiters, instead of experimenting with other networks, and in some companies they are being forced to stay by the policies. 

 The Advantage of the Popularity 

 The advantage of the top popularity networks, is that they are more supportive and can supply a lot of business materials. When you research the popular companies, you could easily find the details on their business opportunity, products, as well as reviews and testimonies. This not only helps you to understand and communicate its advantages to your clients, but would also raise your credibility in their eyes. Many consumers are internet-savvy and would make their decisions based on the information they can find from the open sources. Another advantage is the support, the popular companies tend to have more comfortable offices with a lot of branches, and personnel to assist the distributors and conduct the seminars. The 

Downside of the Popularity 

 The bottom line of the popularity is a competition, so the more people are active in the network – the more difficult it is to leverage it, as there are other independent distributors who become your competitors! Take for example the Avon, there are just too many distributors, and in order to stay in the business, they have to chase their clients with friendly offers, such as selling their products on credit and accepting the pay in installments, providing the free of charge deliveries, giving away the brochures, etc. That’s why I would not recommend chasing the most popular networks. 

 By Marilyn Brusas